Kids Fashion Design Contest kicks off now showcasing the latest collections 

Cool Kids Fashion Shanghai - China’s must-attend trade event for kids’ fashion, will open itsdoors to kids fashion industry players from 20-22 July 2016 at National Exhibition Convention Center (NECC) in Hongqiao, Shanghai, China. On its third year, the event will showcase over 100 fashion labels for kids clothing from all over the world, including Barefoot Dreams, bebe de pino, Blaa, BOGS, Dr. Apple, Emile et Rose, Foss Flakes, icebiscuit, MAYA, Metrokidscompany, MIM-PI,Momobaby, Rose at chocolat, Shadez, TIP TOEY JOEY, Tummy Tucker, UTTER and more.

As China relaxed the one-child policy early 2016, more couples in China are encouraged to have more
than one child. In the UBM China (Hangzhou) Child, Baby and MaternityConsumer Report 2015, the millennial parents put more importance inthe design and trends of kids clothing than the earlier generation whenchoosing clothes for kids. As more millennials become parents there will be a shift in choosing kids clothes. 

This year, Cool Kids Fashion Shanghai once again brings new and aspiring designers to the limelight
with the much-anticipated Kids Fashion Design Contest. The contest aims to be the platform for aspiring designers to standout and be recognized.

        Kids Fashion Design Contest 2016 is now open for entries, submission deadline is April 30, 2016. Contest is open for all designers and students from all over the world, selected by a distinguished panel of judges, will be announced by end of May. Finalists will have the opportunity to have their collections on display at the Kids Fashion Design Contest Gallery and take center stage at the Kids Fashion Shows at Cool Kids Fashion Shanghai. Final judging will take place during Cool Kids Fashion Shanghai in July. First prize winner get RMB 30,000 in cash, second prize will get RMB 20,000 and third prize will get RMB 10,000. Other finalists will get RMB 2,000 each.

In 2015, Kids Fashion Design Contest received over 900 entries. Top 20 entries were short listed as finalists, whose collections were featured in a Kids Fashion Show and Gallery at Cool Kids Fashion Shanghai 2015. The distinguished panel of judges was made up of notable fashion designers and heads of fashion associations from China, Italy, Singapore, Spain, UK and US. Lores Segura Castello from ASEPRI Spanish National Association of Children’s Products, Lynette Lee from the Textile & Fashion Federation Singapore and Sharon Beardsworth from the National Childrenswear Association UK had been invited as a member of judge panel.

      Retail fashion trend editor of WGSN Ms. Sandy Chu said, “The Kids Fashion Design Contest and the
fashion show showcased the trends and essence of the industry. We see how the participants were able to implement key clothing designs concepts and at the same time taking consideration the comfort of the kids.”

      Other highlights of Cool Kids Fashion Shanghai 2016 include Trend Forums, Kids Fashion Museum, Kids Fashion Shows and Private Networking Events.

Cool Kids Fashion is where fashion industry players to meet and do business, and at the same time to
spot the international fashion trends and get hands-on experience on how to running a more successful business in kids fashion related area.

       Cool Kids Fashion Shanghai 2016 will be held 20-22 July in Shanghai, China. Visit website www.coolkidsfashion.com/en for more details.

For press enquiries, please contact: 
       Louise Kathryn Yu
       Marketing Director
       Children, Baby, Maternity Industry Expo (CBME)

Cool Kids Fashion Shanghai 
       Tel: (+852) 2585 6101
       louise.yu@ubm.com

About Cool Kids Fashion Shanghai (www.coolkidsfashion.com)

Organised by UBM plc, Cool Kids Fashion Shanghai is China’s must-attend children fashion event
for trade professionals. It features a complete overview of children clothing and accessories (ages 0-16 years). The event is comprised of an Exhibition, Kids Fashion Design Contest, Designers Fashion Shows, Trend Forums, Kids Fashion Shows, Kids Fashion Museum and Private Networking Events.